The Seattle Times Company is one newspaper firm that
has recognized the need for change and done something
about it. In the newspaper industry,papers must reflect the
diversity of the communities to which they provide
information. It must reflect that diversity with their news 62
coverage or risk losing their readers’ interest and their
advertisers’ support.Operating within Seattle, which has 20
percents racial minorities, the paper has put into place 63
policies and procedures for hiring and maintain a diverse









